It all comes down to the story and the organic nature of hand drawn animation. That's what I love about this project.
Allianz USA, a global insurance company, was looking for a way to promote their tuition insurance. While A+P worked on the brand strategy for the campaign, they enlisted Bloom Studios to create the (3) videos from concept to final delivery, with me directing. We crafted a hand drawn, watercolor world, that provided the backdrop for 3 individual stories to be told. A college basketball player, a medical student, and an artist, all find that they have to leave school, for reasons out of their control, and thanks to Allianz, they aren't going to be losing their tuition money once they leave for the semester.
Client: Allianz Agency - Allison+Partners Production Company: Bloom Studios Director: Fabian Molina Producers: Micah Baro, Kristin Takahashi, Kevin Nabipour Animators: Fabian Molina, Keni Chaffee, Nick Barbeln, Micah Baro, Jared Alconcher, Joanna Stopira Sound Designer: Darryl Kirchner Composer: Andrew Marcogliese