Hello Human Kindness - Campaign
Dignity Health asked us at Allison+Partners to develop a campaign built around human kindness. Along with several videos, infographics, and earned media posts, we created a series of GIFS that not only showed a kind deed, but the aftermath of the kindness. Have you ever wondered how someone felt from the kind deeds that you have done? The series of GIFS that I directed were shared on all of Dignity Health's social media channels.
Client: Dignity Health Creative Director: Fabian Molina Director of Photography: Mark DeRutte Producer: Micah Baro Compositing: Nick Barbeln Talent: Brooke Molina